Have you been wondering whether this is a good time to rebrand or refresh your brand?
Rebranding or refreshing your brand during the pandemic may be fruitful in showing your customers that you are proactively responding to COVID-19 crisis. By rebranding or refreshing you are confirming to your customers that your image has also adapted and changed as they have. This change can represent a new purpose of your brand and forge the new identity of your current and already established brand.
Rebranding or refreshing may also revive and reinvent your current brand and its position on the market if it had been put on hold due to the pandemic. Take for example, the way many brands and companies in the hospitality sector have reinvented themselves by offering take away services or home food delivery services.
It is not just the hospitality sector which has adapted to the ‘new normal’. The publisher Time Out has decided now is the time to go digital and rebrand to Time In. https://www.springwise.com/innovation/publishing-media/time-out-time-in-coronavirus
In the retail sector, Nike has responded to the pandemic by issuing a series of messages encouraging social distance, as well as creating and manufacturing PPE equipment such as face shields - https://www.runnersworld.com/uk/news/a32078229/nike-coronavirus/. They are not the only retailer responding to current crisis by making PPE masks and gowns. In the luxury space, other brands include Burberry, Louis Vuitton and Barbour.
These brands are continuously reviewing the situation and updating their customers accordingly. Not only are they ensuring that they assist in this worldwide fight, but they will also likely create great brand satisfaction and customer loyalty by doing what is right.
Get in touch if you would like to discuss your rebranding or refreshing options.
How Nike are supporting the coronavirus fight