Six months on and the clock is still ticking for participants in the adtech industry. The ICO has reiterated the significant changes required in the adtech industry whilst it considers its findings and any potential enforcement action it may take early this year. 

The ICO highlighted that its key concern is the unlawful processing of special category data and the lack of explicit consent in relation to that processing. 

It helpfully sets out some tips for organisations to ensure that the use of personal data in real-time bidding is compliant with data protection laws.