There's a lot of change happening right now. Every business needs to work out how to react to that change. Sometimes adaptation (incremental change) will work, but sometimes reinvention and transformation is needed. How do you decide which is needed in which situations?

One of the key factors I have seen in both digital transformation and more recently in AI-led transformation is the need to focus on the core of the business. This conflicts with a general tendency of conservatism in business and a preference for innovation to focus on the periphery. 

As the link to Kevin Sneader's (McKinsey Managing Partner) talk below notes that "reinventors" are two-and-a-half times more likely to have done something fundamental to the core operation of the company.